Get to Know The Conservation Alliance

Since 1989, The Conservation Alliance has worked to fulfill their mission of harnessing the collective power of business and outdoor communities to fund and advocate for the protection of North America’s wild places. Learn more about the history and focus of TCA, some of their current and upcoming initiatives, and how you can help support their vision: a planet where wild places, wildlife and people thrive together.

Get to Know The Conservation Alliance

The Conservation Alliance is a coalition of like-minded businesses working to fund and advocate for the wild places in North America. Our 270+ member companies contribute annual dues, and one hundred percent of these dues get passed through as grant funding to grassroots non-profit organizations working to permanently protect land and water. The Alliance supports approximately 50 organizations per year, which are selected through a member nomination and voting process, with careful vetting by the Alliance’s staff and board. In addition to the grant program, The Conservation Alliance leverages its business coalition to advocate for the projects we fund, bringing the power of our member businesses, thousands of employees, and billions of dollars of economic impact to bear for the protection of wild places. 

Founded in 1989 by outdoor industry leaders REI, Patagonia, The North Face, and Kelty, the Alliance has expanded to include values-driven businesses in the craft beverage, tech, renewable energy, and hunt/fish industries. Together, we have helped protect 73 million acres of wildlands and 3,576 miles of rivers, stop or remove 35 dams, designate five marine reserves, and establish 18 climbing areas.

Big Wins on Current Initiatives

We have recently seen success among all three of our top priority campaigns—Bears Ears, Boundary Waters, and the Arctic! 

On October 8th, President Biden made good on his campaign promise and restored protections to 1.36 million acres of this national icon. This is a big win for our grantees, Friends of Cedar Mesa, Bears Ears Inter-Tribal Coalition, Utah Dine Bikeyah, Grand Canyon Trust, Access Fund, and Earthjustice and our business partners who worked to ensure Bears Ears is protected for the long term. The Conservation Alliance continues to provide support to the Bears Ears Inter-Tribal Coalition, who are focussed on moving to a co-management system on the ground in Utah.

On October 20th, the Interior and Agriculture departments announced plans to protect another one of our priorities, the Boundary Waters Canoe Area Wilderness, by making a crucial move toward a 20-year moratorium on sulfide mining on 225,000 acres of federal land surrounding the Boundary Waters. There are public comment periods and more work on the horizon, this is a historic and brave move by the administration to protect America’s Most Visited Wilderness. 

Recent Milestones

We awarded $2.2M in grant funding in 2021 to 52 grassroots conservation organizations. In addition, we'll award $200,000 in December to four conservation groups led by Asian, Black, Brown, Indigenous, Latinx, and other People of Color via the Confluence Program, which launched in October.

We’ve welcomed 34 new business members in 2021 (including two Pinnacle Members—Bank of the West and Public Lands, which have committed $100,000/year in support of conserving land and water). Our newest members hail from the outdoor industry, financial, renewable energy, and technology sectors.

In 2020, we began our journey to make The Conservation Alliance a more just, equitable, diverse, and inclusive organization. We partnered with Marcelo Bonta of J.E.D.I. Heart to facilitate individual, organizational, and systemic change processes. The Confluence Program is one outcome of this work. Read more about our commitments here. 

And last but not least, we're almost constantly celebrating new conservation successes. We have several more to announce before the end of the year, so stay tuned!

What’s Next

We’ll be announcing the four grantees from the Confluence Program in December. We received 80 applications, which are currently being reviewed by the advisory committee. 

And of course, We Keep It Wild will be taking place next week, November 8-14. We have ten brands giving back 5% of online sales for the entire week. This makes a huge impact on our organization! We are incredibly grateful to our member companies that are participating in this campaign.

How can YOU support The Conservation Alliance

People can support The Conservation Alliance by supporting our member companies,(Opens in a new window) making direct donations (Opens in a new window)to our organization or any of our grantees(Opens in a new window), and by engaging with us on social media and subscribing to our newsletter.