Get to Know The Conservation Alliance

Since 1989, The Conservation Alliance has worked to fulfill their mission of harnessing the collective power of business and outdoor communities to fund and advocate for the protection of North America’s wild places. Learn more about the history and focus of TCA, some of their current and upcoming initiatives, and how you can help support their vision: a planet where wild places, wildlife and people thrive together.

Get to Know The Conservation Alliance

The Conservation Alliance is a coalition of like-minded businesses working to fund and advocate for the wild places in North America. Its 270+ member companies contribute annual dues, and one hundred percent of these dues get passed through as grant funding to grassroots non-profit organizations working to permanently protect land and water. The Alliance supports more than 50 non-profits per year, which are selected through a member nomination and voting process, with careful vetting by the Alliance’s staff and board. In addition to the grant program, The Conservation Alliance leverages its business coalition to advocate for the projects it funds, bringing the power of its member businesses, thousands of employees, and billions of dollars of economic impact to bear for the protection of wild places. 

Founded in 1989 by outdoor industry leaders REI, Patagonia, The North Face, and Kelty, the Alliance has expanded to include values-driven businesses in the craft beverage, tech, renewable energy, and hunt/fish industries. Since its inception, the Alliance has helped protect 73 million acres of wildlands and 3,576 miles of rivers, stop or remove 35 dams, designate five marine reserves, and establish 18 climbing areas.